Naturally, everyone wants a piece of one of the fastest growing smartphone markets in the world. India has seen a number of new brands make an entry in the smartphone market last year alone. From Chinese companies such as Gionee and Oppo, to American PC giants HP to brands such as Japan’s Panasonic, which has given up on the smartphone game back home, but has a big budget for India. Motorola made a comeback with the ultra-popular Moto G.
So it’s no surprise that former Apple CEO John Sculley is planning on adding to the number, according to a report in BGR India. Former Micromax and HTC top exec Ajay Sharma will be leading the business in India. The company will be called Obi and company will launch a series of smartphone, with the first device said to be coming in April. The supposed price range is between Rs 5,000 and Rs 15,000, which makes us a bit sceptical about the brand’s chances.
In the report, talking about the new company, Sharma is said to have insisted that their “forthcoming devices will have a different positioning and USP.” But in the same price range as most well-known Indian brands, there’s very little head room for playing the brand positioning game. Once again, it could be about the price and specs proposition and as we have said in the past, it takes more than just that...
So it’s no surprise that former Apple CEO John Sculley is planning on adding to the number, according to a report in BGR India. Former Micromax and HTC top exec Ajay Sharma will be leading the business in India. The company will be called Obi and company will launch a series of smartphone, with the first device said to be coming in April. The supposed price range is between Rs 5,000 and Rs 15,000, which makes us a bit sceptical about the brand’s chances.
In the report, talking about the new company, Sharma is said to have insisted that their “forthcoming devices will have a different positioning and USP.” But in the same price range as most well-known Indian brands, there’s very little head room for playing the brand positioning game. Once again, it could be about the price and specs proposition and as we have said in the past, it takes more than just that...
Source: Technology News 2014
