Market leader Maruti Suzuki India Ltd ( MSIL) is betting big on its new compact model Celerio with automatic gear shift to take on arch-rivals Hyundai's Grand i10 and Honda Brio. The new compact car, scheduled for launch on February 6, is expected to be aggressively priced to attract customers in the price- sensitive market.
According to MSIL, Celerio, with a fuel efficiency of 23.1 km per litre, will be offered in six petrol variants- four with manual transmission and two with automatic gear shift.
The car comes loaded with several features like alloy wheels and Bluetooth connectivity across variants. Celerio, which sports 1- litre K- next engine, would be available in seven colours.
ALSO READ:How Maruti bounced back after its labour strife of 2012
Celerio auto gear shift variants will have the flexibility of both manual mode and auto drive mode in the same car with a mere shift of the gear lever. While such a facility exists in premium sedan models, this is the first time that a compact model will be offering the option.
MSIL chief operating officer (marketing and sales) Mayank Pareek said, " The company has worked on addressing three key issues associated with automatic transmission cars- high cost of acquisition, low- fuel economy and maintenance hassles.
With Celerio, which has been developed at an investment of around Rs 570 crore, having our EZDrive technology, we have addressed those issues." While Pareek did not elaborate on how much the Celerio with automatic gear shift will cost, he said that the difference in price with a manual transmission will not be significant. Read more..
According to MSIL, Celerio, with a fuel efficiency of 23.1 km per litre, will be offered in six petrol variants- four with manual transmission and two with automatic gear shift.
The car comes loaded with several features like alloy wheels and Bluetooth connectivity across variants. Celerio, which sports 1- litre K- next engine, would be available in seven colours.
ALSO READ:How Maruti bounced back after its labour strife of 2012
Celerio auto gear shift variants will have the flexibility of both manual mode and auto drive mode in the same car with a mere shift of the gear lever. While such a facility exists in premium sedan models, this is the first time that a compact model will be offering the option.
MSIL chief operating officer (marketing and sales) Mayank Pareek said, " The company has worked on addressing three key issues associated with automatic transmission cars- high cost of acquisition, low- fuel economy and maintenance hassles.
With Celerio, which has been developed at an investment of around Rs 570 crore, having our EZDrive technology, we have addressed those issues." While Pareek did not elaborate on how much the Celerio with automatic gear shift will cost, he said that the difference in price with a manual transmission will not be significant. Read more..
Source: Automobile Industry News
No comments:
Post a Comment