After rolling out a stylised version of the Tata Nano last week, Tata Motors is developing an automatic version of the world's most affordable car as part of its ongoing efforts to revive the brand. India's largest automobile company is working with an Italian component maker to develop a clutch-less variant of the Nano based on the cost-effective clutch-less transmission technology, also known as AMT, component industry insiders told ET.
The move is in line with Nano's repositioning as an easy-to-drive urban car to boost its sales that never matched the high expectations in six years of existence.
Karl Slym, managing director at Tata Motors, told ET that automatic cars, which can be driven with a single shift of gear, and the new generation petrol engines will be crucial in the India's expanding automarket.
Calling the response for Nano's new Twist variant "euphoric", Slym said the company booked more than 400 Twists in Bangalore alone in the first week of its debut. "Going ahead, we are developing Nano not as a label, but a strong product that it is capable of performing on its own in the Indian market," he said.
According to experts, AMT would keep the price low and allow Tata Motors to attract young urban buyers and women to the clutch-less Nano, which would be the world's most afforda .. Read more..
The move is in line with Nano's repositioning as an easy-to-drive urban car to boost its sales that never matched the high expectations in six years of existence.
Karl Slym, managing director at Tata Motors, told ET that automatic cars, which can be driven with a single shift of gear, and the new generation petrol engines will be crucial in the India's expanding automarket.
Calling the response for Nano's new Twist variant "euphoric", Slym said the company booked more than 400 Twists in Bangalore alone in the first week of its debut. "Going ahead, we are developing Nano not as a label, but a strong product that it is capable of performing on its own in the Indian market," he said.
According to experts, AMT would keep the price low and allow Tata Motors to attract young urban buyers and women to the clutch-less Nano, which would be the world's most afforda .. Read more..
Source: Automobile Industry News
No comments:
Post a Comment