Tuesday 13 May 2014

BlackBerry unwraps the $190 midrange Z3 Jakarta Edition

2014-05-13 10.32.37 amBlackBerry has unveiled its a low-cost all-touch device, the Z3.  The handset, which will be released exclusively in Indonesia, marks its best effort yet to win back its once-loyal fanbase in the country.

The five-inch smartphone will go on sale from 15 May for 2,199,000 Indonesian rupea ($190) via local partners including Erafone and Indosat.

It's one of the first smartphones to be launched under current CEO John Chen and an early product of BlackBerry's manufacturing partnership with Foxconn, announced late last year.

At under $200, the new device fills a significant gap in the company's smartphone lineup in Indonesia, where BlackBerry has historically enjoyed a loyal following that were not catered to by the higher-priced Z10, Q10, and Q5 devices.

"Priced affordably, the BlackBerry Z3, Jakarta Edition will extend the full capabilities of the BlackBerry 10 Operating System version 10.2.1 experience for a new generation of customers in Indonesia," Chen said...


From zdnet News

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