Friday 13 June 2014

Smartphone chipmakers cut customers' costs by finding phone components

Suppliers of chips to smartphone makers are taking the unusual step of helping customers procure other phone components such as speakers and camera lenses in a bid to win more business in an increasingly competitive sector.

Demand for smartphone chips, needed to support capabilities ranging from voice recognition to flash photography, is growing in part due to a spurt in the low-end but feature-packed phone segment.

As phone makers rush to push out more budget handsets with features formerly reserved for premium models, they need to keep their costs in check as they incorporate more chips into their lower-tier models.

The spotlight on costs has ramped up competition among chipmakers like Qualcomm Inc and MediaTek Inc. Besides cutting prices, they are also saving phone makers the expense of finding and testing, for instance, the speakers and camera lenses that get the most out of their audio and photography chips...


From reuters New

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